In recent past online social media has played a pivotal role in sharing ofinformation and opinions on real time events. Events in physical space arereflected in digital world through online social networks. Event based studiesfor such content have been widely done on Twitter in the computer sciencecommunity. In this report, we performed a detailed analysis of a sports eventcalled the Indian Premier League (IPL'13) for both Facebook and Twitter. IPL isthe most popular cricket league in India with players from across the world. Weanalysed more than 2.6 million tweets and 700 thousand Facebook posts fortemporal activity, text quality, geography of users and the spot-fixing scandalwhich came up during the league. We were able to draw strong correlationsbetween the brand value of teams and how much they were talked about on socialmedia across Facebook and Twitter. Analysis of geo-tagged data showed majoractivity from metropolitan suburbs however activity was not restricted to theregions geographically associated with each team. We present a decaycalculation methodology, using which we derive that activity died down on bothTwitter and Facebook in a very similar manner. Such analysis can be used tomodel events and study their penetration in social networks. We analysed textfor spot-fixing and found that user response to allegations about matches beingfixed was cold. The complete analysis presented in this report, can beparticularly useful for studying events involving crisis or events of politicalimportance having similar structure.
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